Posted on Friday, March 18th, 2016 | 0 comments

“Begin je dat goed met Nutella” is de Nederlandse slogan van Nutella. Jammer, want ik had zelf een andere slogan bedacht die ik ook wel krachtig vond. “Nutella: de keuze van dictators.”

Nutella is hazelnootpasta die je voor zo’n zes euro per kilo kan kopen. Voor amper 2,5 euro per kilo voorziet Orinoko je echter van the real deal: chocopasta. Hazelnootpasta is van oorsprong the poor man’s chocopasta. Door extra opgelegde belastingen en rantsoenen in de Tweede Wereldoorlog ontstond er in Italië een tekort aan cacao. De Italianen hadden al eerder met dat bijltje gehakt toen Napoleon Bonaparte een handelsembargo had opgelegd waardoor er geen goederen meer uit de Britse koloniën kwamen.

Zodoende moest Pietro Ferrero het doen met wat de regio wél in overvloed had: hazelnoten. Na wat verbeteringen aan het recept werd het goedje twintig jaar later nog smeerbaar ook (dit is ook waarom er maar 2% amandel in amandelmelk zit… Noten zijn over het algemeen best wel hard en niet zo vloeibaar en smeerbaar). Tegenwoordig is hazelnootpasta niet meer weg te denken uit de keukens van het gewone volk. Het gewone volk, dat in een Volkswagen over de Autobahn door de gehele Heimat kan reizen. Waar hadden hipsters gezeten en wat  hadden ze gegeten zonder ingrijpen van Adolf Hitler?


Not to be confused with Gnutella.
Nutella ak.jpg
Nutella, in a jar and spread on bread, along with hazelnuts and a pitcher of milk
Type Spread
Place of origin Italy
Region or state Piedmont
Creator Ferrero SpA
Main ingredients Sugar, palm oil, hazelnuts, cocoa solids, milk powder
Food energy
(per serving)
205 kcal (858 kJ)
Cookbook: Nutella  Media: Nutella

Nutella (/nˈtɛlə/; Italian pronunciation: [nuˈtɛlla]) is the brand name of a sweetened hazelnut cocoa spread.[1] Manufactured by the Italian company Ferrero, it was introduced to the market in 1964.


In 1963, Ferrero's son Michele Ferrero revamped Supercrema with the intention of marketing it throughout Europe. Its composition was modified and it was renamed "Nutella". The first jar of Nutella left the Ferrero factory in Alba on 20 April 1964. The product was an instant success and remains widely popular.[2]

In 2012, French senator Yves Daudigny proposed a tax increase on palm oil from €100 to €400 per metric tonne. At 20 percent, palm oil is one of Nutella's main ingredients and the tax was dubbed "the Nutella tax" in the media.[3]

World Nutella Day is February 5.[4]

On 14 May 2014, Poste italiane issued a 50th anniversary Nutella commemorative stamp.[5][6] The 70 Euro cent stamp was designed by Istituto Poligrafico e Zecca dello Stato and features a jar of Nutella on a golden background.[5] Ferrero held a Nutella Day on 17 and 18 May to celebrate the anniversary.[7]


The main ingredients of Nutella are sugar,[8] Palm oil and hazelnut[9] followed by cocoa solids and skimmed milk. In the United States, Nutella contains soy products.[10] Nutella is marketed as "hazelnut cream" in many countries. Under Italian law, it cannot be labeled as a "chocolate cream", as it does not meet minimum cocoa solids concentration criteria. Ferrero consumes 25 percent of the global supply of hazelnuts.[11]

The traditional Piedmont recipe, Gianduja, was a mixture containing approximately 71.5% hazelnut paste and 19.5% chocolate. It was developed in Piedmont, Italy after taxes on cocoa beans hindered the manufacture and distribution of conventional chocolate.[12]


Nutella is produced in various facilities. In the North American market, it is produced at a plant in Brantford, Ontario in Canada [13] and most recently in San José Iturbide, Guanajuato, Mexico.[14]

For Australia and New Zealand, Nutella has been manufactured in Lithgow, New South Wales since the late 1970s.[15]

Two of the four Ferrero plants in Italy produce Nutella, in Alba, Piedmont, and in Sant'Angelo dei Lombardi in Campania.[16] In France, a production facility is located in Villers-Écalles.[17] For Eastern Europe (including Southeast Europe, Poland, Turkey, Czech Republic and Slovakia) and South Africa, it is produced in Warsaw and Manisa. For Germany and northern Europe, Nutella is produced at the Ferrero plant in Stadtallendorf, which has been in existence since 1956.[18]

Ferrero also has a plant in Brazil, which supplies the Brazilian market, with part of the production being exported overseas.[19]


Nutella is a form of a chocolate spread. Therefore, the production process for this food item is very similar to a generic production of chocolate spread. Nutella is made from sugar, modified palm oil, hazelnuts, cocoa, skimmed milk powder, whey powder, lecithin, and vanillin.

The process of making chocolate spread begins with the extraction of cocoa powder from the cocoa bean. These cocoa beans are harvested from cocoa trees and are left to dry for about ten days before being shipped for processing.[20] Typically cocoa beans contain approximately 50 percent of cocoa butter; therefore, they must be roasted to reduce the cocoa bean into a liquid form.[20] This step is not sufficient for turning cocoa bean into a chocolate paste because it solidifies at room temperature, and would not be spreadable. After the initial roast, the liquid paste is sent to presses, which are used to squeeze the butter out of the cocoa bean. The final products are round discs of chocolate made of pure compressed cocoa. The cocoa butter is transferred elsewhere so it can be used in other products.

The second process involves the hazelnuts. Once the hazelnuts have arrived at the processing plant, a quality control is issued to inspect the nuts so they are suitable for processing. A guillotine is used to chop the nuts to inspect the interior.[21] After this process, the hazelnuts are cleaned and roasted. A second quality control is issued by a computer-controlled blast of air, which removes the bad nuts from the batch.[21] This ensures that each jar of Nutella is uniform in its look and taste. Approximately 50 hazelnuts can be found in each jar of Nutella, as claimed by the company.[22]

The cocoa powder is then mixed with the hazelnuts along with sugar, vanillin and skim milk in a large tank until it becomes a paste-like spread.[23] Modified palm oil is then added to help retain the solid phase of the Nutella at room temperature, which substitutes for the butter found in the cocoa bean. In addition, whey powder is added to the mix because it acts as a binder for the paste. Whey powder is an additive commonly used in spreads to prevent the coagulation of the product because it stabilizes the fat emulsions.[24] Similarly to whey powder lecithin, which is a form of a fatty substance found in animal and plant tissues, is used to emulsify as it promotes homogenized mixing of the different ingredients allowing the paste to become spreadable. It also aids the lipophilic properties of the cocoa powder which, again, keeps the product from separating.[22] Vanillin is added to enhance the sweetness of the chocolate. The finished product is then packaged.


Nutella contains 10.5 percent of saturated fat and 58% of processed sugar by weight. A two-tablespoon (37 gram) serving of Nutella contains 200 calories including 99 calories from 11 grams of fat (3.5g of which are saturated) and 80 calories from 21 grams of sugar. The spread also contains 15 mg of sodium and 2g of protein per serving (for reference a Canadian serving size is 1 tablespoon or 19 grams).[25][26]


Despite refrigeration slowing the growth of bacteria in these kinds of products,it is stated on the label that nutella does not need to be refrigerated. This is because the large quantity of sugar in the product acts as a preservative to prevent the growth of microorganisms. More specifically the sugar acts as a preservative by binding the water in the product, which prevents the microorganisms from growing.[27] In fact, refrigeration causes nutella to harden as it contains fats from the hazelnuts. When nut fats are placed in cold temperatures they become too hard to spread. Hazelnuts contain almost 91 percent monounsaturated fat, which are known to be liquid at room temperature and solidify at refrigerator temperatures.[28][29] Room temperature allow the product to have a smooth and spreadable consistency because the monounsaturated oils from the hazelnut are liquid at this state. [30] In addition, the palm oil used in nutella does not require refrigeration because it contains high amounts of saturated fat and resists becoming rancid.[31] Therefore, nutella can be stored at room temperature in the cabinet without going rancid before the best before date. The remaining ingredients in nutella such as cocoa, skimmed milk powder, soy lecithin, and vanillin also do not require refrigeration.[32] Hence, nutella does not need to be put in the refrigerator after opening.

Class action lawsuit

In the United States, Ferrero was sued in a class action for false advertising leading to consumer inferences that Nutella has nutritional and health benefits from advertising claims that Nutella is 'part of a nutritious breakfast'.

In April 2012, Ferrero agreed to pay a $3 million settlement (up to $4 per jar for up to five jars in returns by customers). The settlement also required Ferrero to make changes to Nutella's labeling and marketing, including television commercials and their website.[33]


  1. ^ Nutella hands £4m job to Krow ahead of relaunch – Brand Republic News. (2007-08-22). Retrieved on 2011-03-18.
  2. ^ Carridice, Adriel. "The History of Nutella (2)". Archived from the original on 21 October 2015. Retrieved 2013-01-28. 
  3. ^ Willsher, Kim (2012-11-12). "France's 'Nutella amendment' causes big fat international row". The Guardian. Retrieved 22 November 2012. 
  4. ^
  5. ^ a b "Nutella diventa un francobollo" [Nutella becomes a stamp] (in Italian). Yahoo Finance. 14 May 2014. Retrieved 18 May 2014. 
  6. ^ Amabile, Flavia (15 May 2014). "I nostri primi 50 anni con la Nutella" [Our first 50 years with Nutella]. La Stampa (in Italian). Retrieved 18 May 2014. 
  7. ^ "Nutella ha 50 anni, arriva anche un francobollo" [Nutella is 50 years old, a stamp is introduced] (in Italian). Agenzia ANSA Società Cooperativa. 17 May 2014. Retrieved 18 May 2014. 
  8. ^
  9. ^ Nutella – Breakfast for Champions? | Greenpeace International. (2008-05-28). Retrieved on 2011-03-18.
  10. ^ "Nutella and Nutrition: Food Pyramid and Guidelines". Retrieved 2013-01-28. 
  11. ^ Narula, Svati Kirsten. "A frost in Turkey may drive up the price of your Nutella". Quartz (publication). Atlantic Media. Retrieved 14 August 2014. 
  12. ^ Carridice, Adriel. "The History of Nutella (1)". Archived from the original on 12 September 2015. Retrieved 2013-01-28. 
  13. ^ "Frequently Asked Questions". Ferrero Canada Limited. Archived from the original on 2013-11-25. Retrieved 2012-11-26. 
  14. ^ "Abre Ferrero primera planta en México". Reforma. Retrieved 2015-06-07. 
  15. ^ "Ferrero Australia History". Ferrero Australia. Retrieved 2012-11-26. 
  16. ^ "Stabilitmenti". Ferrero Italia SpA. Retrieved 2012-11-26. 
  17. ^ "Où nous trouver". Ferrero France. Retrieved 2012-11-26. 
  18. ^ Die Ferrero Produktion Deutschland
  19. ^ Ferrero do Brasil: a história
  20. ^ a b
  21. ^ a b
  22. ^ a b
  23. ^
  24. ^
  25. ^ "Nutella settles lawsuit from angry mom, drops health claims". CTV News. 27 April 2012. Retrieved 2013-08-29. 
  26. ^ "Nutrition Facts and Analysis for Chocolate-flavored hazelnut spread". NutritionaData. Retrieved 2008-11-09. 
  27. ^ cite
  28. ^
  29. ^
  30. ^
  31. ^
  32. ^
  33. ^ Tepper, Rachel (2012-04-26). "Nutella Lawsuit: Ferrero Settles Class-Action Suit Over Health Claims For $3 Million". Huffington Post. Retrieved 27 April 2012. 

Further reading


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